Video is now, in fact, a more popular tool used by marketers to sell their products online compared to press release and articles. By 2021, most web traffic will go to videos, which makes it all the more important to start a video marketing campaign now. Videos can give you the conversion you want because it takes lesser time to watch and the information is presented in an easy to understand way. People tend to spend longer time on videos than other types of visual content. The following are 5 best video marketing trends in 2019.
1. Focus on a YouTube Campaign
YouTube is the most popular video sharing site, so, if you are trying to sell a product online, you should focus on a video marketing campaign on this site. You can make various types of video content to post on YouTube such as product demo, tutorial, webinars, behind the scene, and company information videos.
It is important to post high-quality videos if you want to attract potential customers. You must maintain an active YouTube channel by regularly adding new video content. The videos which you post on YouTube can also be shared on other social networking platforms like Twitter.
Before uploading on YouTube, you can use a video converter software like Movavi Video Converter to compress the video. Lots of videos are uploading at the same time when you upload your video to YouTube. Compressing it to smaller size allows you to upload faster. The file transfer speed will increase after you have compressed it to a format like MP4 or MOV.
In Movavi Video Converter, you can click Add Media Files to import the video. Next, you can click on the Video tab and choose an output format. You can import multiple videos and then click the Convert button to have them compressed to a smaller size at one time. You can choose YouTube in the Upload to drop down menu at the bottom if you want to directly upload the video to YouTube.
2. Incorporate Video in Twitter Campaign
Twitter is the most popular social media platform so you cannot miss out promoting your product on this site. If you are trying to become popular on Twitter, you should regularly include a video link on your Tweet. Including a video in your Tweet will improve the click-through rate of a Twitter link. With Twitter, you can create a video to instantly reply to prospective customers who have posted some questions on your social media account.
Since most Twitter users are on mobile, you will want to keep the text big so that they can easily be read on small screens. In the Twitter video, make sure to include your logo, brand and a call to action. You can access the built-in video editor to add logo or brand. In the watermark tab, you can click Text to type a text watermark or click on the image button to add an image watermark on the video.
At the moment, Twitter only supports MP4 and MOV. Twitter limits the video to have a 30 second time limit. However, you should keep the video shorter so that it only offers teasing content that makes users more interested in learning about your product. In the Trim tab, you can move the marker to the 30-second point and press the cut button to trim it. You can also drag the marker to select any unwanted part and then press the Delete fragment button to delete it.
3. Sending Followers Custom Short Videos
You should not just use social media platforms to post promotional videos and tweets. Instead, you should learn how to engage with your followers by sending them custom videos with information that can help them. It will make your follower feel that you care for them. In the video, you must not forget to include a call to action to encourage the viewer to take action.
4. Ask Your Customers to Submit Video Testimonials
You can encourage your customers to post testimonials about the user experience of your products. The testimonial video can be a customer talking in the video or an unboxing video where the customer unbox your product and review it. You can hold a contest and publish the best testimonial video about your product on your company’s social media account.
Videos submitted by your customers can gain more trust from other prospective customers who are interested in your products. In addition, when you publish customer-generated video, you are also building a relationship with your customer. Finally, you must not forget to post your reaction to all the videos submitted by your customers on the social media page.
5. Create Video for Instagram Stories
Video will yield much better result on Instagram stories. The video story should be short, for example, 7 – 15 seconds long. Video is more persuasive compared to photos on Instagram. Most people who are watching videos on Instagram Stories will turn on their speakers which makes communicating your message through a video all the more effective.
The video for Instagram Stories must be in vertical position and have a have an aspect ratio of 9:16. The aspect ratio 9:16 is similar to the frame size of 1080×1920 pixels. You can create a vertical video by recording it with your smartphone in vertical mode.
If your original video is horizontal, you can use the crop tool in the built in editor to convert to vertical. In the crop tab, you can use your cursor to adjust the crop frame so that it covers only the subject. You can also enter a value in the width and height fields to set the crop frame. Wide or medium video clips works best for cropping into vertical mode.
If you want to post a video on Instagram Stories, make sure the story you are trying to tell is fresh within the last 24 hours. To grab people’s attention, you can add the word breaking news in the video title. You can also add a short description of the video to give people a hint about the story. The Instagram Stories video should end with call to action. The video can be about any story in your life for example how to create an art, and a recent game you play.
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