In the era of remote working, there’s a need to take advantage of existing technologies to enhance productivity. Many have engaged numerous video calling software to communicate with co-workers who...
Ever wondered how certain businesses are classified on the first page of a search engine when you search for a specific phrase while some are on the 8th or 9th number. This is mostly because the...
Using Instagram Stories is a common practice today among the businesses to showcase their products more explicitly and effectively on Instagram. This being essentially a video and photo sharing app,...
Although we have Netflix, Hulu, and all the platforms offering to stream online, sometimes, watching old movies, even sometimes worldwide classics, is still not an easy exercise. Fortunately, the...
As part of my 2019 digital marketing strategy, I've decided to incorporate advertising into this year's budget. But there's many options to choose from and I want the best one for my business while...
What is segmentation?
In the context of marketing, segmentation is defined as purposefully dividing your database in a way that allows you to differentiate messaging. Data can be segmented on the...
According to a Hubspot study, generating traffic and leads is the hardest challenge marketers faced in 2017. So don’t worry, you are not alone. As marketers, our top priorities are: Generating...
While it might seem very simple, holidays and holiday calculations can be a very complex problem when a lot of countries and regions are involved. In fact, while most countries around the world might...
It’s no surprise that content has skyrocketed to the top of every company’s marketing efforts. It is the leader in providing: Credibility Authority Drive Conversions Increase traffic to Site...
Video is now, in fact, a more popular tool used by marketers to sell their products online compared to press release and articles. By 2021, most web traffic will go to videos, which makes it all the...
