SEO traffic has become a very profitable source for most websites. There have been numerous agencies that have specialized in how to achive this traffic. In the article we will be using taking a look at Keywords and their role in search engine traffic. So, What are keywords? Keywords are words or phrases that people type into Google to find your business.
We are going to show you how to easily discover profitable keywords for your website. The easiest way to find keywords for your website is by typing your main keyword into Google, Yahoo, and Bing.
The search engines will show you related keyword phrases based on user search habits. I’m going to use the keyword “wordpress training” for this example. In the image below, you’ll see that Google has provided some excellent keywords that I need to write down. Another way to find keywords for your website will require keyword tools. We are going to go through 2 advanced tools you three different tools you can use.
1. Keywordini
Keywordini a fast and free keyword research and suggestion tool. The free version is limited to 2,000 results, but still includes search volume and “cost per click” data (CPC). CPC data shows you how much advertises are paying to advertise on Google for a certain keyword. If advertisers are willing to pay a lot of money for a keyword, then it’s a profitable keyword for them. Advertisers bid on keywords, so the market sets the price. You can use this information to determine which keywords might be the most profitable for your website.
2. Ubersuggest
With ubersuggest, you can instantly get thousands of keyword ideas from real user queries! Use the keywords to get ideas for your blog posts, or use the keywords for your website’s homepage. Ubersuggest takes your base keyword, adds a letter or a digit in front of it, and extracts suggestions for it. Ubersuggest extracts these suggestions from search engines and video websites like YouTube. Just enter your main keyword phrase and click the “suggest” button. Below you’ll see what some of the results look like.
3. Google Keyword Tool
Google Keyword tool is currently the official product from Google, which gives us a traffic estimation of our target Keywords and also help in finding more relevant and related Keywords for your niche.
Few Important things to know: You need to have a Google Adwords account to use Google Keyword Planner tool. It’s free, and you don’t need to spend any money to use this tool. You can simply create an Adwords tool and start using it.
You can also search for existing Google Adwords coupons to create one free account for yourself, and start using Keyword Planner tool. This tool is created to target Adwords advertisers, but it still gives a great deal of information when it comes to finding the right keyword for your blog and articles.
Once you login into keyword planner, You’ll arrive at the keyword planner tool, and you’ll be promoted to enter your keyword phrase. You’ll see a lot of other options too, but most of those options you don’t need to worry about unless you plan on advertising on Google.
There’s only two options that you might want to play with. You’ll see an option that says “Targeting” and another option that says “Keyword filters.” If you’re a local business, you can use the targeting feature to get an accurate count of how many people are searching for your business.
If you don’t use the targeting feature, Google will show you the search volume from all over the world. This could be misleading because you might think 100,000/month are searching for your local business, but in reality it might only be 1,000 people.
The “keyword filters” option will allow you to search for keywords based on monthly search volume. For example, you can set a filter that will only display keywords that have at least 2,000 searches per month. This will filter out all the keywords that have low monthly searches. So enter your main keyword, set up targeting and filtering (optional), then click the
button that says “get ideas.”
Tips When Choosing Keywords
Choose long tail keywords to rank faster on Google. A long tail keyword phrase has at least 3 words in the phrase i.e. “dog training classes.” You also want to also choose “buyer keywords.” A buyer keyword phrase would be something like “dog training video course” because the user is looking to pay for a dog training course.
Make sure that you look at the trends when using the Keyword Planner Tool. You want to choose keywords that have a stable trend or that are trending upwards. Do not choose keywords that appear to be on a downward trend. Move your mouse over the chart image next to the keyword to view the search trends.
